Unless my Google skills are lacking, it appears that Twitter has opened its analytics platform to all users without a formal announcement.
Previously only available to advertising partners, this is a great development for community managers and narcissists alike.
To access your Twitter analytics, simply visit ads.twitter.com and log in as usual. Then, select the “Analytics” drop-down from the menu.
You now have access to follow/unfollow rates, engagement filters (all, good and best tweets), favorite/RT/reply numbers, link-clicks and tweets that stand out for increased reach. It looks like this:
If you’re like me, you’ve used a combination of manual, free, close-to-free (TwitterCounter, SocialBro, etc.) or more expensive management tools in order to get this data before, which means this is great news to social media and digital strategy folks all around.